Skip to content

Cart

Your cart is empty

WELCOME TO ALLOYA

OUR STORY

From a spark of self-expression to a brand made for yours—this is the story behind Alloya.

Jewelry with a Journey

Alloya began with a belief: that jewelry should feel as powerful and personal as the woman wearing it. Built between two worlds and inspired by real moments, Alloya is rooted in the idea that confidence doesn’t need a special occasion. Our pieces are made to move with you—bold enough to stand out, timeless enough to stay. From thoughtful design to everyday durability, this is jewelry that reflects who you are and reminds you of what you’re capable of.

Founded by a woman. Inspired by women. Made to move with you.

Everyday Jewelry, Elevated.

Alloya is a woman-founded jewelry brand built between India and California—born from real stories, real moments, and the belief that you don’t need an occasion to feel your best.

We design pieces that feel like you: bold, effortless, and always in motion. Whether it’s a big meeting, a solo coffee, or a last-minute flight, Alloya is made to go with you.

Crafted in 18k gold plating over stainless steel or 925 silver, our jewelry is made to last—and made to be lived in. No loud logos. No fluff. Just intentional pieces that earn compliments and spark connection.

Curated to Feel. Crafted to Last.

Our Designs

We don’t chase trends — we capture moods. Every piece you see here has been worn, lived in, and reimagined until it feels just right. If it doesn’t spark something, it doesn’t make the cut.
As you scroll through our exclusive edits, you’ll find bold hoops that play well with both messy buns and blowouts. Rings that feel like quiet affirmations. Silhouettes that are timeless, yet feel perfectly now.
Alloya is designed to layer, to evolve, to grow with you. It’s style without pressure. Luxury without the markup. And statement without the noise.

From a spark of style to a story of self-expression.

A Note from Our Founder

Hi, I’m Ronika — and I started Alloya with a laptop, a moodboard, and a dream to build something that felt bigger than trends.
Before Alloya, I spent 7 years running my own ethnic wear brand in India. After moving to the U.S. for my MBA, I missed the creative spark, the freedom of building something of my own. As a trained image consultant and personal stylist, I’ve always believed that jewelry is more than an accessory — it’s a quiet kind of power.
Alloya was born from that belief. A brand shaped by two worlds — modern yet rooted, feminine yet bold. Jewelry gave me confidence on my hardest days, and that’s what I hope to pass on to you.
Thank you for being here. This brand is built for you — and with you.
With love,

Ronika

Founder, Alloya